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Website Accessibility: Easy as 1-2-3!

Website Accessibility: Easy as 1-2-3!

Hospitality businesses are dealing with many problems in the aftermath of COVID-19, but website accessibility doesn’t have to be one of them.

It’s no secret that the hospitality industry has fallen on tough times. The tourism, travel and restaurant sectors were among the most affected by the worldwide shutdowns that began in spring of 2020.

As restrictions are gradually lifted, many hospitality businesses find themselves scrambling to get back on their feet in the aftermath. But the opening boom hasn’t gone as smoothly as hoped for some locations and industries. This has left businesses to operate around constantly changing travel rules, supply chain disruptions, labor shortages, mixed messaging and the looming threat of a return to lockdown.

There are several fires that business owners are currently trying to extinguish—but website accessibility doesn’t have to be one of them.

Having spent decades partnering directly with hospitality businesses, we understand that owners are overwhelmed trying to get back into the game. Website accessibility can seem daunting and complicated. That’s why we’ve boiled it down to an easy process to take one problem off your plate and dramatically boost your business during challenging times.

Access Design Studio makes website accessibility simple with a 3-step process:

  1. Complimentary Accessibility Review of Your Website
  2. Consultation To Discuss Results
  3. Fix!

Step 1:  A Complimentary Assessment

Red wine tasting glass on top of a barrel surrounded by wine barrels

The first step is an accessibility review and expert evaluation of your online presence. Our team of accredited technicians will scan your website for hundreds of potential accessibility issues.

Having specialized in working with hospitality businesses, we understand what to look out for when it comes to the overall well-being of clients. We focus on how the digital experience is impacting your potential guests as they mull over your brand and offerings.

Key Considerations:

  • How is your website currently impacting your guests?
  • Are you making a good first impression with potential guests?
  • Are you putting your business at legal risk?
  • Is your site optimized to rank highly in search engines?
  • Is your website content inaccessible to a large segment of the population?
  • Is your website compatible with accessibility devices?
  • Are you missing out on revenue by shutting out potential guests?

Step 2: Web Accessibility Consultation & Results

After we’ve completed our assessment, we will set up a call to review the results. Our report will lay out a prioritized list of issues that are negatively impacting your business as well as our recommended solutions. This is your chance to review the audit with us, ask any questions and move forward with the next step.

Our solution will also ensure compliance with official ADA and WCAG 2.1 guidelines to reduce legal risk and the potential for accessibility lawsuits. We always aim to create a long-term solution (not band-aid fixes) based on your specific situation.

Step 3: Fix!

The fixes will be completed on our end in a matter of weeks. It’s that easy! Let us streamline your website accessibility—so you can focus your attention on other areas of your business.

Access Design Studio is an accredited accessibility firm composed of certified experts and licensed technicians. This is crucial, especially when coding and programming according to official compliance guidelines.

One Less Problem to Deal With

Female-traveler-pulling-a-trolley-bag

Website accessibility can seem confusing and complex—but it doesn’t have to be. Our 3-step process makes accessibility simple.

Website accessibility is a way that both new and established brands can improve in the rapidly evolving digital landscape. It’s a proven way to generate ROI for your business by attracting new guests and amplifying your reach. It makes your business available to potential customers you’re otherwise missing out on and reduces risk of legal action (the last thing anybody needs right now).

As we slowly move back to normalcy and businesses begin picking themselves up, there remains a lot of uncertainty when it comes to travel and hospitality. And quite frankly, this uncertainty is largely out of our control—but accessibility isn’t. Let the experts do the work and you reap the rewards. It’s easy.

Schedule a FREE assessment today.

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Denise Páne <br><span>CEO & Founder</span>

Denise Páne
CEO & Founder

Denise is an Accredited Accessibility Expert with a lifetime of experience with people with disabilities and over 2 decades of experience at the helm of her branding and accessible web design agency, Access Design Studio. She is a passionate outdoorswoman and bold adventurer in life and business.

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