The Blog: An Unnecessary Slog or Your Best Clean-Up Batter Ever?

The Blog: An Unnecessary Slog or Your Best Clean-Up Batter Ever?

The discussion and, in some circles, heated arguments for and against creating and maintaining a blog continues to have many website owners scratching their heads. It’s the ultimate, “Should I create a blog, or not?” question.

Perhaps even more so, it’s a question of “Do I have to?”

In the real world, you’re busy with the day-to-day business of, well, running your business, and that may or may not leave a lot of time for publishing routine blog posts.

Getting The Most Out of Less

Today, with the absolute domination of mobile users over the desktop PC visitor, website design has begun to emphasize the ‘single-scrolling-page’ format or one close to it with a reduced amount of internal pages (some exceptions apply).

Whereas in the past, the focus was on creating lengthy pages of educational copy, today’s site visitors want clean, limited copy that tells them what they want and need to know quickly – “…just the facts, Ma’am!”

They’re created with detailed sections on one scrolling page (or just a few), vs. time-consuming, multiple pages that must be loaded from a menu. And even then, the information found on those sections (or internal pages) must be concise, to the point, and where possible, short, using more graphics to show vs. tell.

The goal is to create an informed urgency that corresponds with a Call To Action (CTA): Call Us for a Consultation!/Connect with us via our convenient contact form/Download our latest PDF or eBook!

The goal is no longer to educate every site visitor with all your brilliance in the copy, as they rarely read it.

Tips for your Blog - Less is More

#1 Least Likely to Return – YOU!

There’s actually an even better reason for having a blog; of all the people that return to your business website, you’re probably last on the list!

You’ve had a beautiful, smart, and purposeful site designed, launched to a great fanfare of family, friends, and clients, and then, crickets after the newness wear off.

You’ve streamlined everything, so what’s to add, right? Wrong. After a while, even the search engine crawlers have crawled off elsewhere because there’s nothing new going on at your site to find. Ouch – that can hurt your SEO (search engine optimization)!

No new copy to index, no new photos to tag, no new information (keywords) that plays close to home for regional search inquiries. Zip.

Blogs are a great way to occasionally update your site with new information and search terms – it’s like adding short pages of content that aren’t really pages at all (thus the term ‘posts’) tucked away neatly.

All the while, you get credit for them from search engines without forcing site visitors to read them all if they don’t want to, and for those who do, you just might win them over with your smart brilliance and savvy tips!

Enhance information tip for blog

Blogs are a great way to enhance the information that can be found on your site in as little as 300 words (up to 1000), without having to disturb the now streamlined copy found within the primary page and sections. They’re also a great place to feature free downloads for added value, like your eBooks, or Case Studies, or links back to main pages or sections of your website.

If you don’t plan to post frequently, like several times a week or month, simply disable the automatic date feature so that your posts are timeless. Nobody needs to know that your last incredible post was written three months ago!

While you should always spend a little time updating your main pages too, with a fresh copy, keywords, and photos, your blog can manage much of what’s necessary for the meanwhile.

Key Tips For Your Blog

Blogs are a great way to enhance the information that can be found on your site in as little as 300 words (up to 1000), without having to disturb the now streamlined copy found within the primary page and sections. They’re also a great place to feature free downloads for added value, like your eBooks, or Case Studies, or links back to main pages or sections of your website.

If you don’t plan to post frequently, like several times a week or month, simply disable the automatic date feature so that your posts are timeless. Nobody needs to know that your last incredible post was written three months ago!

While you should always spend a little time updating your main pages too, with a fresh copy, keywords, and photos, your blog can manage much of what’s necessary for the meanwhile.

Photos – always include a photo/graphic with your blog post, as the % of those who actually read it will increase.

Keyword Phrases – often called ‘longtail keywords’, use your preferred keyword in a phrase that might be a common or popular search phrase, rather than just a single keyword, and try to use it within the first few sentences or paragraph of your post, as well as part of your post title. For example:

Keyword: chocolate

Longtail: best place to buy chocolate in Folsom
(which would also get bonus points for using a local/regional geographic location as well; Folsom.)

Call To Action (CTA) – You’ve given your visitor a great tip, or some added value in the information contained in your post. What do you want them to do now? You MUST ask …Call us for a consultation; Get more tips like this by subscribing here (a link to your subscribe form); Download our latest tips on …! (a free PDF in exchange for their email address)

While some people are great at creating graphics with “click here!” buttons, don’t worry if that’s not you!

In fact, a lot of heavy hitters in the blog world report that in-line, highlighted copy (a single sentence between paragraphs somewhere in your post) that are links guiding people to take an action garnish more clicks than the flashing sign at the end of their post! For example:

Paragraph (can be several paragraphs down your post): Bla, bla, bla…

In-line CTA: Download our FREE Case Study now!
(Bold font in color with the link)

Paragraph: Bla, bla, bla…

Repeat your in-line CTA at the bottom of your post, or create a CTA graphic that asks readers to take an action.

Bottom line: Not including a CTA is like announcing a sale at your store and then never unlocking the door for customers to come in. Who does that? Not you!

Customer WOW

Learn more about how a blog could easily be added to enhance your business website! Give us a call at (855) 907-3727  or Schedule a Consult.

Share on email
Email
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Denise Páne <br><span>CEO & Founder</span>

Denise Páne
CEO & Founder

Denise is an Accredited Accessibility Expert with a lifetime of experience with people with disabilities and over 2 decades of experience at the helm of her branding and accessible web design agency, Access Design Studio. She is a passionate outdoorswoman and bold adventurer in life and business.

Popular Posts

More Posts