(Find Part 1 of the story here. Find Part 2 here.)
The lion skidded to a halt a second time. The tension in the air was so thick you could have cut it with a safari knife. Then, as quickly as he had appeared, he turned and ran off, vaporizing back into the thick Botswana bush.
He was gone.
My heart was hammering against my ribs, and as adrenaline flooded my body, I started to comprehend the astounding experience I had just had.
The Business Lesson: Focus on the Path, Not the Panic. In those moments with the lion, I had to override primal terror and focus on Basta’s instruction. I couldn’t be distracted by heart-pounding fear. When fixing an inaccessible website, it’s easy to panic over the number of issues an audit reveals. We guide our clients to focus on the critical path—starting with the high-impact fixes (keyboard navigation, heading structure, clear forms) that deliver the most immediate improvement and compliance. Small, focused steps win the digital safari.
The Business Lesson: Sustainability Requires Resilience (Digital Longevity). The lion was conserving energy, testing its boundaries, and ensuring its territory was respected. It was a demonstration of sustainable defense. As a sustainable company, you inherently value longevity, efficiency, and a minimal footprint. An accessible website is a resilient website. It works on a wider range of devices, adapts more easily to new technologies, and, crucially, includes everyone. Accessibility isn’t a one-time fix; it’s a sustainable design practice that ensures your digital presence endures.
At Access Design Studio, we help sustainable companies navigate the “bluff charges” of the digital world. We make sure your site is a safe, clear path for every visitor, so you can focus on your mission without the fear of a real charge: the lawsuit.
