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Become a Website Accessibility JEDI: Free 1-on-1 Strategy Session
Most accessibility projects don’t stall because a team doesn’t care. They stall because nobody knows which of the 200 things on the list to do on Monday morning. Accessibility Is Already Part of Your Impact Story Your website is the front door to your work, and more than 1 in 4 people have some type of disability, according to the CDC. For Certified B Corps, B Lab’s updated standards make this concrete: JEDI2.m asks you to confirm your public website meets WCAG Level AA or AAA — using manual testing (not just automated), accessibility fixes implemented by an accessibility expert, and feedback from people with disabilities. An automated scan won’t get you there. As the W3C’s Web Accessibility Initiative puts it, evaluation tools can only assist — human judgment is required. Why Starting Is the Hardest Part WebAIM’s 2026 analysis of the top one million home pages found WCAG 2
Using makeup shouldn’t require an Olympic medal in hand gymnastics
Sometimes just trying to open the packaging that makeup comes in is enough to cause frustration. Not to mention the fine motor coordination needed to hold the various tubes and wands and brushes while applying. It’s a struggle. But for millions of people with dexterity challenges, it’s a barrier. Here at Access Design Studio, we spend our days wrangling code to make the digital world a friendlier, more inclusive place. As a Certified B Corp, equal access is basically baked into our DNA. So when we see a massive brand bring that exact same energy to the physical world, we applaud. Looking at you, Selena Gomez and Rare Beauty. The Best Kind of Viral Selena originally designed Rare Beauty’s packaging to accommodate her own dexterity challenges from Lupus. She ditched the slippery plastics for soft-touch, matte finishes. She topped liquid wands with flattened spheres that actually give you something to
Navigating with a Keyboard, Try It. Your Site Visitors Do.
Put the mouse down. Seriously, slide it across the desk and step away from the trackpad. We challenge you to spend just two minutes navigating your own website using nothing but your keyboard. Hit the ‘Tab’ key and see exactly where it takes you. Hit “Enter” when you land somewhere like a link and want to follow that link. Can you find your checkout button? Are you able to easily read your company’s mission statement? If getting around your site feels like a frustrating puzzle with missing pieces, we need to talk. If you have no idea where you are on your site because there is no visual indication of where you are, we need to talk stat. The Power of the Tab Key For a large portion of the population, a mouse simply isn’t an option. People with motor disabilities, tremors, or even a temporary wrist injury rely entirely
The Truth About Accessibility Widgets: Why These Quick “Fixes” Don’t Work for B Corps (or Any Other Business) 🚫
We all love a good shortcut. Who wouldn’t want a magic button that solves complex digital problems overnight? 🪄 Enter the floating accessibility widget. You know the ones—that little stick-figure icon hovering in the corner of a website promising total inclusion with a single click. It sounds like digital magic. In reality? It’s like putting a glittery band-aid on a leaky pipe gushing water and calling it fixed. 🩹🚿 The Band-Aid Effect ⚡ Widgets only sit on top of your website like a fresh coat of paint over termite damage. If your underlying code isn’t accessible, a pop-up toolbar can’t fix it. Even worse? These toolbars often crash directly into the specialized screen readers and assistive tools folks with disabilities already rely on. Instead of opening doors, they essentially bolt a second lock on the outside. 🛑 Here is the bold truth: Accessibility widgets do not make your website compliant.
Demystifying V2 JEDI2.m (Website Accessibility): What B Corps Need to Know 🧩✨
B Corps care deeply about inclusion. It’s written right into our values, our company culture, and our B Corp DNA. 🧬 But true equity doesn’t stop at how we hire or run our teams. It extends straight into every single pixel of our digital footprint. 🌐 Think of your website as hosting the ultimate digital dinner party. If half your guests can’t read the menu, hear the host, or get through the front hallway, it isn’t much of a celebration, is it? 🎉 Enter the new V2 JEDI (Justice, Equity, Diversity, and Inclusion) standards for website accessibility. If you are a Certified B Corp or mission-led brand, these guidelines are your exact blueprint for creating an online experience where everyone gets a seat at the table. The JEDI2.m Accessibility Standard 🧭 JEDI 2.m (Website Accessibility): Focuses on ensuring your website meets recognized real-world accessibility standards. 🌐 What Meeting Standard JEDI
Beyond Resolutions: Why 2025 is the Year to Invest in Website Accessibility
As businesses prepare for a new year filled with ambitious goals and fresh initiatives, one priority deserves a permanent spot at the top of every strategy list: Website Accessibility. Beyond being a buzzword or a checkbox on compliance forms, website accessibility represents a powerful opportunity to drive innovation, inclusivity, and sustainable growth. In 2025, website accessibility isn’t just a “nice-to-have”—it’s a must-have. From evolving legal requirements to undeniable market advantages, prioritizing website accessibility isn’t just about doing the right thing—it’s about building smarter, stronger businesses that thrive in a rapidly changing world. Let’s explore why 2025 is the year for businesses to fully embrace website accessibility and the benefits that come with it. The Legal Landscape: Website Accessibility Compliance is Non-Negotiable Website Accessibility laws are becoming stricter worldwide, and governments are holding businesses accountable for creating inclusive digital spaces. Regulations like the Americans with Disabilities Act (ADA) in the United