In today’s digital age, website accessibility is not just a moral imperative, but a strategic advantage for businesses. With over 1 billion people worldwide having disabilities that affect their ability to use the web, tapping into this untapped market can immensely impact your bottom line. Let’s explore the business case for web accessibility and why it’s a game-changer.
Increase Your Revenue
An accessible website directly translates into increased revenue. Did you know that 25% of the population has a disability that hampers their online experience? By ensuring your website is inclusive and user-friendly, you immediately tap into the spending power of millions of potential customers. In the US alone, 61 million people with disabilities have a staggering $654 billion in spending power. The global market opportunity is immense.
Enhance Brand Image
Creating an inclusive online environment not only attracts customers, it also earns their loyalty and trust. By prioritizing web accessibility, you demonstrate your commitment to equal access and inclusivity. This resonates deeply with today’s socially conscious consumers and elevates your brand image. Forbes reports that 87% of consumers said they would buy a product or service based on a company’s advocacy concerning a social matter.
Improve Customer Experience
Imagine losing 25% of potential customers because your website is difficult to navigate. That’s the reality for businesses that neglect accessibility because 25% of people have a disability. Ensuring an optimized user experience for all visitors, regardless of ability, maximizes your marketing and sales efforts. By removing barriers and making your website usable by all, you open the floodgates to capturing the market share you’ve been missing out on.
Bolster SEO Efforts
Did you know that accessible websites rank higher in search engine results? Search engines like Google and Bing reward sites that prioritize usability and enhanced user experiences. By optimizing your website for accessibility, you not only improve your search rankings but also attract more organic traffic. It’s a win-win situation for your business.
Investing in website accessibility is not just the right thing to do, it’s a smart business move. By embracing inclusivity, you unlock unprecedented market opportunities, strengthen brand loyalty, and safeguard your business against costly accessibility lawsuits.
Want to see if your website is accessible? Book a complimentary accessibility review.
Sources: Statista- https://www.statista.com/statistics/261963/number-of-people-with-disabilities-in-the-us/
